Client: Chef Maeve
Project Scope: Package Design | Cookware Design
building a celebrity chef
PrivateBrand Solution was tasked with creating a cookware set to promote the rising star, Chef Maeve. She was aiming to create an energetic and fun image for herself while maintaining her standing as a serious and accomplished chef. As a Food Network Champion, she wanted to cultivate a new fan base while appealing to her existing one. We moved forward with this vision by including images of Chef Maeve on the packaging along with some of her personal favorite foods. The chefmaeve brand is simple and to the point. It places the spotlight on the chef who is now connected to high quality cookware.
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