Brand: WR Group
Project Scope: Logo Design | Visual Identity
PrivateBrand Solution was asked to evolve the WR Group logo and all its consumer and internal touch points to better represent their new focus on a branded omni channel solution. We will have to wait and see what they decide on but we love them all! This project goes beyond rebranding — with WR Group, PBS is working to evolve a corporate identity.
©PrivateBrand Solution 2018
Brand: ORALGEN
Project Scope: Logo Design | Package Design
PrivateBrand Solution was asked to evolve the NuPearl teeth whiting system from online-only to an in-store retail solution. The brand structure was developed to stand out on the shelf against industry leaders while placing a spotlight its technological differences with clear on-pack communication. The results made everyone smile!
©PrivateBrand Solution 2018
Brand: BareOrganics
Project Scope: Strategy | Branding | Package Design
The skin care market-place is rapidly expanding. How do you introduce your own product line without seeming derivative or uninspired? This is the question we faced in designing BareOrganics array of eye-creams, lotions, exfoliators, and mists. Fresh, spring colors and clean fonts and images allowed BareOrganics to promote their natural, healthy-living brand in a simple and resonant fashion.
©PrivateBrand Solution 2022
Brand: Desert Fusion
Project Scope: Branding | Package Design
We created a new logo that represented the brand’s premise: a fusion of desert botanicals and sea elements that refresh and revitalize the skin. The new brand mark works in a variety of color palettes to communicate individual product attributes.
©PrivateBrand Solution 2018
Brand: Safe Harbor
Project Scope: Package Design
Hello?! Safe Harbor Natural Suncare promotes sunscreen protection with a fun visual and messaging system.
©PrivateBrand Solution 2018
Brand: ProCycle
Project Scope: Branding | Package Design
We created the name and branding for ProCycle™, a 3-step treatment regimen for thinning hair. The clean unisex design uses a “1, 2, 3” communication that’s both easy to understand and use.
©PrivateBrand Solution 2018
Brand: Foligain
Project Scope: Strategy | Branding | Package Design
A New Technology Formulation in hair growth is big news. How though should you separate yourself from the pack so not to be confused with traditional minoxidil brands? We were called in to solve this problem and provided three strategically distinct solutions, each highlighting individual and comparative performance capabilities.
©PrivateBrand Solution 2018
Brand: Ignite
Project Scope: Package Design | Brand Name Generation
Vibrant and sensational, Ignite is all about energy. With a dynamic color palette and a few key-words—spontaneous, exciting, and electric— we created a name and package design that epitomized the brand’s objective: to market playful and provocative feminine products.
©PrivateBrand Solution 2018