Brand: BareOrganics Superfoods
Project Scope: Strategy | Branding | Package Design

simple food. real nourishment.

Eating right is an easy decision, but following through can be a challenge. And while supplemental nutrition powders often support the effort to eat better, a lack of transparency ultimately leaves consumers skeptical. BareOrganics line of all organic health supplements speaks with an effortless honesty, making the first step — choosing at shelf — a much simpler one.

***Additional concepts — “Good Food” & “Simple Food”***

©PrivateBrand Solution 2022

Brand: Texas Meat Packers
Project Scope: Logo Development | Branding | Package Design

authentic. packs a flavorful punch.

What could be more fun than bringing street tacos right to the dinner table? PrivateBrand Solution, working with Texas Meat Packers, set out to evolve their brand of pre-seasoned meats for launch in retail stores. Earth tones with vibrant pops of color establish a playful but sophisticated visual aesthetic that stands out from the crowd.

***Additional mockups of logo and package design***

©PrivateBrand Solution 2022

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Band: Flavor & Fare
Project Scope: Strategy | Branding | Package Design

bold design. striking flavor.

PrivateBrand Solution was approached by celebrity chef David Burke to create a unique and upscale food brand. We crafted a name, Flavor & Fare, that reflects chef David’s reputation as a food pioneer and restaurateur, integrating his image into food packaging concepts that personify his brand.

©PrivateBrand Solution 2022

Brand: Clearfork Foods
Project Scope: Strategy | Branding | Package Design

an adventure in flavor.

Texas Meat Packers approached us to develop a new line of pre-packed premium meats, marketed under the Clearfork Foods name. The new brand will feature organic offerings which center around hormone and antibiotic-free meats. Our target audience is health-conscious foodies, looking for dynamic flavor profiles and cooking experiences, and time-pressed families seeking new meal solutions. We developed the brand design and packaging, bringing Clearfork Foods from concept to realization.

©PrivateBrand Solution 2022

Brand: The Fresh Market
Project Scope: Package Design

shoppability enhanced

This simple yet powerfully effective brand architecture has been created to instantaneously communicate product variation when applicable. Here, all “organic” and “free-from” offerings are quickly identified with a common green background color, enhancing the shopping experience for a fast-growing consumer segment.

Brand: QuicFix™
Project Scope: Branding | Package Design | Shopper Marketing

real coffee, real Quic

QuicFix™ is the new ultimate convenience coffee. PrivateBrand Solution created a new brand identity and architecture that conveys ease of use and robust quality.