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Brand: MasterChef
Project Scope: Package Design | Product Photography | Product Design

clean. professional. simple.

MasterChef, the critically-acclaimed, Gordon Ramsay-hosted culinary program needed a cookware set of equal quality and star-power. With celebrity chefs Aarón Sánchez, Joe Bastianich, and Gordon Ramsay running the show, our product line had a high standard to live up to. A vibrant orange color palette across a variety of sauce pans, pots, fry pans, and cutlery was paired with the prominent and clean display of the MasterChef logo. Professional chefs, home cooks, and fans of the head-lining celebrities can all appreciate and seek-out the MasterChef cookware experience.

©PrivateBrand Solution 2018

<< more work

Brand: CHEFS
Project Scope: Package Design | Brand Design | Product Design

the best meals start here.

PrivateBrand Solution created the brand and package design for CHEFS, including an expansive assortment of cookware, bakery, and cutlery to match. Vibrant red accents, tones of charcoal, and bold block letters establish CHEFS’ clean and distinctive visual identity. Professional chefs, home cooks, and new homeowners seeking to stock up their kitchen can each experience and appreciate the CHEFS collection, because the best meals truly start here.

©PrivateBrand Solution 2018

Brand: Best Home
Project Scope: Package Design | Brand Name Generation | Product Design | Logo Design

a timeless design for any kitchen

Best Home develops a clean and rustic aesthetic for any kitchen. Sustainable Acacia wood, a water-resistant surface, and the tagline “Nature’s Elements” drive this image home, creating a product line that is fresh and inviting for every type chef. The Best Home cookware set and brand were created as an initial concept for one of our clients. With the help of our digital design team, we crafted a line of cookware that echoed their interests, preferences, and ultimate vision.

©PrivateBrand Solution 2018

Brand: Cookie Jar
Project Scope: Package Design | Product Development | Product Design

bakeware for every season

Every season is a baking season— but, they are not all the same! Our bakeware covers consumers’ needs for every holiday and every occasion— from warm Christmas pies to spooky Halloween cookies. Vibrant and fun cartoon drawings provide a seasonally distinct energy for each line.

©PrivateBrand Solution 2018

Brand: Nicole Miller
Project Scope: Package Design | Product Design | Brand Design

fashionable cookware

Nicole Miller is most well-known for her work as a fashion designer. The chic, timeless aesthetic she cultivated over her career needed to translate to her line of pots, pans, kettles, and other housewares items. Polkadots and leopard prints infused the line with a bit of fun, accenting the simple and elegant logo. High quality, long-lasting cookware is paired with playful and stylish packaging to personify the Nicole Miller brand.

©PrivateBrand Solution 2018

Brand: Café le Marais
Project Scope: Package Design | Brand Name Generation | Product Design | Logo Design

where modern meets classic

The Café Le Marais bakeware line was inspired by the bakeries of Le Marais, Paris— the fourth arrondissement, known for its elegant and modern aesthetic, brought about by the many boutiques and art galleries. French baking has grown to be synonymous with flaky pastries, light soufflés, and rich cakes. The dark brown logo is accented by a vibrant red— appearing at the top of each product, marked by a unique and distinct French dessert. Café Le Marais blends classic and modern elements of French culture, much like the arrondissement after which it is named.

©PrivateBrand Solution 2018

Brand: Skinny Girl
Project Scope: Package Design | Product Design | Product Development

vibrant and chic

Skinny Girl began as a cocktail company, founded by television personality, chef, and entrepreneur, Bethany Frankel. As we set out to expand her business into housewares, we needed to remain authentic to Bethany’s identity and reputation, one as a star best known for her work in The Real Housewives of New York City and spin-off show, Bethany Ever After. The youthful and stylish energy that drove her initial success with cocktails needed to be harnessed once again. Holding true to the iconic red, white, and black color palette, we created a line of cookware and bakeware that appealed to younger consumers— first-time home-buyers, apartment-renters, and experimental bakers alike.

©PrivateBrand Solution 2018

Brand: Diamond Cobalt
Project Scope: Package Design | Brand Name Generation | Product Design | Logo Design

eye-catching cookware

Diamond Cobalt is bold, visually striking, and distinct from its peers. The defining cobalt-blue blades, pans, and pots provide immediate brand recognition— a mark of success for any and every product line in housewares and beyond. The brand and varied assortment of kitchen hardware were created as an initial concept for a client— a demonstration of our team’s capabilities in brand, logo, and product design.

©PrivateBrand Solution 2018

Brand: Tomodachi
Project Scope: Package Design | Product Photography

sophisticated made simple

Tomadachi, a popular housewares brand, sought to expand their product line. Capitalizing on their recent success in cutlery, we saw the immediate potential to branch out into cookware— pots, pans, and the like. The Tomadachi brand is about a no-nonsense approach with subtle sophistication for the first-time home buyer.

©PrivateBrand Solution 2018

Brand: Chef Maeve
Project Scope: Package Design | Cookware Design

building a celebrity chef

Every Food Network Champion needs a cookware set to match. Chef Maeve, a rising star and winner of the Holiday Baking Championship, aimed to cultivate a new fan base while maintaining her niche Food Network appeal. Realizing her vision, we worked with Chef Maeve to create a product line that felt personal and professional. The chefmaeve brand is simple and to the point, placing the spotlight on its talented subject. 

©PrivateBrand Solution 2018

Brand: Tipsy Bartender
Project Scope: Package Design | Product Design

building a celebrity bartender

The Tipsy Bartender quickly became a social media sensation.  His brand is all about creativity and fun. In designing his cocktail-making kit, we captured this energy with vibrant colors and playful fonts. Images of classic mixed drinks— mojitos and margaritas— were included for their broad appeal, leaving the door open for at-home experimenters.

©PrivateBrand Solution 2018